Royal® Soap
In this section, we will delve into the details of the design for Royal Soap packaging. The aim of this design is to maintain coherence with other Royal products, especially the Royal Cream, as Royal Soap serves as a complementary product to the Royal Anti-Freckles Cream. It is crucial to have a consistent visual identity across all Royal products.
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Design of Royal® Soap Packaging
Visual Identity of the ROYAL® Brand
The visual identity of the ROYAL® brand is centered around showcasing the main content of the product. This is particularly important given the focus on online sales.When shopping online, customers cannot physically touch the product, making its image incredibly significant in capturing attention and convincing potential buyers.
Consistency Across Product Categories
One of the key challenges in packaging design is maintaining harmony among the various products of a brand. In the case of Royal, despite the variety of products, we observe a cohesive and unified design approach in the packaging.This not only strengthens the brand’s visual identity but also fosters a sense of loyalty among customers.
Conclusion
The design of the Royal Soap packaging considers various factors, including alignment with the visual identity of the brand, differentiation from competitors, and a focus on online sales. This design effectively conveys a sense of freshness, naturalness, and health, making it impactful in attracting customers and boosting product sales.Recent Posts
Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.