Royal Hydrating & Rejuvenating Cream
AvaTeb® is a dynamic and emerging brand in the field of skincare and haircare. With the introduction of its Royal Jelly Tube packaging, the brand is stepping into a new realm of innovation and beauty. This unique product harnesses the power of royal jelly and advanced technology to promote skin health and vitality. The creative packaging reflects Avateb's identity and commitment to natural beauty.
Titles
The Packaging Process
The Royal Jelly cream tube is the latest addition to the AvaTeb family. Its packaging was crafted with precision and elegance, ensuring it aligned with the brand’s visual identity and cohesion. This was particularly important as there were previous products featuring royal jelly, necessitating a harmonious design across the board. Our challenge at Baly Agency was to maintain this identity and consistency across all products.
Now, all the royal jelly product packaging looks beautifully coordinated, making it easy for consumers to identify them among other products on store shelves and online platforms.
Royal Hydrating & Rejuvenating Cream Packaging
Unlike many brands in Iran that offer tube creams without boxes and only use shrink wrapping as a seal, Avateb places great importance on presenting its products in a stylish and hygienic manner, out of respect for its customers.
This commitment to quality inspired the decision to use boxes for both the Royal Hydrating Cream and the Royal Rejuvenating Cream. With great enthusiasm, we embarked on the design of these boxes.
What is the concept of the packaging for Royal Cream?
The packaging for both the Hydrating Cream and the Rejuvenating Cream features symbols that abstractly represent the product’s purpose, elegantly showcasing the authenticity and value of these exceptional offerings.
Main Idea
Our primary concept for designing the cream box and tube was to utilize an abstract symbol to represent the function of each product while maintaining a visual similarity between both packaging.
Execution
Fortunately, through creative design elements, we achieved this goal. Only the titles, symbols, and colors were changed between the boxes of the two products, while the overall visual identity was preserved.
Symbolism in the Cream Tube and Its Box
To represent the Hydrating Cream, we incorporated three curved lines resembling ocean waves, evoking freshness and hydration. In the design of the Rejuvenating Cream box, the same wave form was utilized but in a way that symbolizes collagen production and skin rejuvenation, illustrating cellular regeneration.
This approach allowed us to create two beautiful and harmonious packages for Avateb’s Hydrating and Rejuvenating Creams that clearly communicate the purpose of each product to the audience.
Production
With the aim of reducing waste and optimizing the company’s budget, we decided to design the boxes in a single color to employ synthetic inks (using a single Zinc plate for printing).
This method not only offers economic savings but also contributes to maintaining the coherence and visual appeal of the packaging.
In designing the cream tube, we repeated elements that appeared in both tubes for the cold foil stamping. This smart choice not only simplifies the production process but also helps preserve visual identity and packaging integrity.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.
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سلام و عرض ادب، بسیار کار زیبایی است.
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