Roca Chocolate Brand
The concept behind the Roca brand mark is related to Côte d'Ivoire, a country in the vast Sahara region of Africa, located in the southwestern part of the continent. Côte d'Ivoire, situated along the western African coastline in the Gulf of Guinea, is one of the world's largest cocoa producers, accounting for approximately 40% of global cocoa production.
Titles
Meaning Behind the Roca Brand Mark
Why Ivory?
Ivory is the national emblem of Côte d’Ivoire, with its trunk raised as a symbol of strength and nobility. However, the use of ivory in the emblem has faced criticism from environmental advocates, as it promotes illegal hunting and ivory trade.
Using ivory in the emblem of a country that hosts one of the largest elephant populations in Africa sends a contradictory message regarding conservation efforts.
Critics argue that it encourages illegal ivory trade and poaching, threatening the survival of these majestic animals. Others believe it is a cultural symbol that deserves respect. Regardless of individual perspectives, it is clear that more must be done to protect elephants and prevent their extinction.
This includes raising awareness about the negative impact of the ivory trade, enforcing stricter laws against poaching, and promoting sustainable tourism as an alternative source of income for local communities.
Logo Design Process
The design of the Roca brand mark draws from this concept, with packaging design for dark chocolate also considered.
Please be aware that this Logo design is purely conceptual and has been created independently, without a formal order from the client. All rights are reserved by Baly Agency.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
Recent Posts
Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.