Packaging for the Bargcalendar®
In this project, we will briefly discuss the captivating process of product design for the master packaging and packaging design of printed products for The Barg calendar® Company.
Titles
Ideas for the Packaging Design of the Agenda Calendar
Concept and Challenges
The Barg calendar® Company is one of the leading manufacturers of desk calendars and annual planners in Iran. Each year, these products are designed and produced using conventional methods. The design journey began when we aimed to introduce a new idea to the product. The designer’s concept for this product was to add a QR code at the bottom of the pages of the agenda. Initially, we intended for the QR code content to include images of tourist attractions. However, we discovered that a competing company had executed a similar idea in recent years.We concluded that incorporating summaries of well-known books in the realm of personal success into the QR code content would be an intriguing idea! We shared this concept with the CEO, and fortunately, it received approval. It was decided that the content of these QR codes would take the form of podcasts. A summary of renowned books and speeches from influential figures were recorded as audio files and prepared as podcasts.
Sample podcast available in the product. Radio Barg.
Conceptual Packaging Design Journey
In the upcoming images, you’ll see the design of the internal pages, the design of the master packaging box, and the packaging design of the products. The addition of a new feature to the product connected the design of the product packaging with each other. The chosen design evokes the concept of sound vibrations (similar to a sound wave and its resonance).For this reason, at Baly Agency, we utilized this design concept for all products in this group with a very simple advertising slogan: “This is not just a planner; it’s an audiobook companion.”
Smart Product Features
Barg Company created 365 podcasts covering 365 different topics for its customers, putting in significant effort, as this is happening officially for the first time in Iran. This experience has been incredibly rewarding for us. By listening to the podcasts, we can consume nearly five pages of content in just 10 minutes. This ability can transform the audience into successful individuals. Accessing these podcasts is incredibly easy and quick; the consumption method involves scanning a code with your mobile camera, which allows the product to be introduced as a smart product.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.