About PEONX Brand
PEONX® operates in the field of skincare, haircare, and beauty products. Initially, the brand required a logo that blended Persian and English, incorporating a symbolic design. The name PEONX® is a combination of words: it stands for products, health, online, and includes a letter representing the individual who owns the PEONX® brand. The brand’s goal is to provide effective products at reasonable prices, with high quality and guarantees.
Signs Concept
We aimed to design a symbol that represents the concept of healing. According to the project’s art director, the brand’s logo should be clear, simple, and not overly complex. Historically, a symbol from Native American culture conveyed notions of healing and reconnection with nature. This symbol was also utilized by shamans, who believed it held powerful magical attributes. The “hand of the shaman” or “healing hand” is a traditional symbol that signifies both healing and protection. This inspired us to incorporate it as a central element in the logo.
If you’re seeking wellness, we invite you to visit the PEONX® website. This site contributes to the health of all by creating beneficial herbal products and providing free content. The Baly Agency developed a slogan for PEONX® that aligns closely with the company’s business line. After engaging with the brand, audience members understand the meaning behind this slogan. The brand slogan is defined as: “When the spirit meets health…” Upon presenting this slogan to customers, we received their approval, and we decided to adopt it.
Typography Structure
The English logo was crafted using the ” Cinzel Decorative” font to visually align the English and Persian typography.
Challenges
Creating the typography for the English logo was a straightforward process. The challenge lay in integrating the Persian typography within the English lettering. Establishing balance was crucial, particularly between letters, especially the final ones in the Persian text.
Brand Structure
Continuing with the visual identity design for PEONX®, we designed the packaging for PEONX® skincare products, which incorporates the logo composition and the brand’s color scheme. You can find images of these designs below.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.