Packaging design

▎1) How Can Our Product Become Popular?

When people are in a store and encounter a new product, their emotions drive their decisions before they even consider the need for that product in their lives. In other words, emotions lead them to purchase a new product.

Scientifically, the human mind establishes an emotional connection with a new product. If your product is designed correctly and strategically, it can be chosen and find a way to penetrate the hearts of customers.

Conclusion: Ultimately, it can be summarized that when your product has exceptional quality, your brand becomes popular and finds a way to resonate with the audience’s mind, leading to support and loyalty.

▎2) How Does Packaging Contribute to Brand Success?

While discussing the importance of packaging in marketing, sales, and building a successful brand, let me share a short and insightful story.

▎The Story of the “Farmer and the Rice Dealer”:

Imagine a hardworking farmer who cultivates rice on his land, putting in all his effort to produce high-quality rice. He pays attention to proper care for the crop and fights pests and problems to produce quality rice.

When it’s time to harvest, a dealer arrives and buys all the rice from the farmer at a reasonable price (for example, buying each kilogram of rice for 50,000 Tomans) and takes it to the city.

Initially, the rice is acquired at a low price by the dealer, but he realizes that if he designs and prepares suitable packaging for the product, he can increase its price. Therefore, he creates attractive and appropriate packaging and then sells the product to chain stores for 100,000 Tomans.

The important part of this story is that the dealer made no effort in growing or watering the rice and did not care about many aspects of production. However, by designing high-quality and suitable packaging and shaping his brand, he managed to gain credibility in the market. The result is a successful brand.

When this brand is recognized as a quality brand, it begins to offer other products under the same name, including chickpeas, beans, and other items. In this case, the farmer earns only a small profit from his hard work, but the dealer’s situation is entirely different.

This farmer’s example clearly illustrates the market situation and explains the importance of branding and packaging.

Conclusion: From this example, we understand that merely having a good product is not enough. We see how appropriate packaging can lead to the formation of a strong brand.

▎How Can We Increase Sales Using New Packaging?

In the market for physical products, there is a strategy known as “RePack,” which many people utilize. “RePack” refers to “repackaging” and is presented with newer features compared to the previous product, offering distinct advantages.

For illustration, let’s consider a real example from an electrical equipment manufacturing company in Osaka in 1998. During the industrial revolution, the use of sensors and detectors in buildings and factories increased significantly. Mr. Matsumoto introduced a product to the market that was unmatched at the time and made a significant impact due to its materials and components. The sales of this product were good for a while until someone within the company recognized its weakness.

The packaging of this product was very ordinary, and its most significant flaw was that the identity of the product was unclear; in other words, the company’s name was not inscribed on the product in an industrial format.

The individual who identified this weakness created new packaging for the product. Without incurring heavy costs such as worker salaries, warehouse rents, and production expenses, he purchased the product in bulk and repackaged it for market release. Remarkably, he became a direct competitor with that well-known product among customers.

Conclusion: You can accomplish this successfully without being perceived as a negative opportunist! After all, a crooked load does not reach its destination. You can source a product from manufacturers that you are unable to produce yourself, design suitable packaging for it, or repackage it. Once you manage the production costs, you can launch it in the best possible way.