Logo Design and Brand Visual Identity

How can our logo stand out among competitors?

Please swim against the current; following the path that most companies take will yield ordinary results. An outstanding business exhibits distinctive behaviors compared to its competitors. This example refers to the courage, commitment, and boldness that set you apart from others and allow you to move in the opposite direction of mainstream trends. If you follow the same path as your competitors without making any changes, your efforts will likely lead to failure, destruction, or at least mediocre results. Often, clients come to Baly with logos from domestic or foreign competitors and say, “This logo belongs to Company X, and we think it’s interesting; please design something like this!”

This indicates that many organizations suffer from significant weaknesses, often due to a lack of professional vision and forward-thinking. Our response is always: Why shouldn’t you be the one that others learn from? In today’s market, there is no need for strict imitation; you are the savior of your brand. Especially copying—particularly replicating a trademark in the future—will lead to misjudgments about your business and ultimately even its replacement, resulting in decreased recognition of your brand in the minds of your audience. Therefore, it is better to harness your creativity and continue to establish yourself as a unique entity rather than imitating others.

▎Important Note:

At Baly Creative Agency, we adhere to specific principles for brand design and cannot accept requests that contradict these principles. Our specialists possess exceptional skills in branding design, and trusting their quality of work and taste is crucial. We believe that by relying on our creativity and expertise, you can achieve a unique and successful brand identity.

▎How Does a Logo Impact Audience Perception?

A good logo representing a successful brand penetrates the subconscious of the audience. A business that leverages this knowledge will undoubtedly succeed. Let us clarify our definition for you. Why do people trust and respect brands like Apple, Mercedes-Benz, Coca-Cola, and other popular brands? There are two main reasons for this.

▎Reason One

The first reason is that these brands consistently work hard to establish high quality and elevate their presence in the minds of their audience.

▎Reason Two

The second reason is that they strive to provide an exceptional user experience and engage with their customers, ensuring that they enjoy their products.

Next, let’s examine the impact of a professional logo on audience perception through another example. Imagine that with advancements in technology, smartphones with voice activation capabilities have entered the market. However, an unknown company named X has also produced such a smartphone, offering the best quality and price in the market.

At the same time, Apple has designed its own model of this voice-activated smartphone. Due to its established reputation and a professional, recognizable logo, customers view Apple with trust and respect, making it likely their first choice. The strong and well-known Apple logo subconsciously embeds itself in the minds of consumers, significantly influencing their trust levels and decision-making processes.

Our point is not that a commercial logo alone guarantees success; rather, we are emphasizing the impact that such a logo has on loyal customers’ perceptions. Without considering product research and overview, which brand would audiences prefer to buy from: Apple or the unknown company X? Why do ordinary people favor Apple? Please share your thoughts on this question in the comments at the bottom of the page.

Of course, this phenomenon is not limited to companies. When we encounter a very simple painting, we might not pay much attention to it. However, as soon as we see Picasso’s signature at the bottom of the piece, our interest doubles!

How many times have we gone into a store and noticed the manufacturer’s logo before purchasing a product? If the item we’re considering is a new product from a startup company, we might not feel inclined to buy it. However, if we recognize that manufacturer and brand, our likelihood of purchase increases significantly. Our familiarity with that brand is the reason for this phenomenon; we may have seen its advertisements or have a positive memory associated with its products—factors like quality, packaging design, logo, and others that create an emotional connection with the item.

▎Conclusion

In summary, brands that strive to deliver high quality, innovation, and superior user experiences while also possessing a strong and recognizable logo will earn the trust and respect of their audience, leading to greater success.