Arina Sanat® LED Downlight
In this presentation, we will explore key considerations for designing packaging for LED lights, particularly focusing on the packaging of electrical items, and briefly discuss the design process involved.
Titles
Design Process Overview
About the Product
LED lights are exceptional because they have a long lifespan, consume less energy, and can illuminate a room uniformly. LED bulbs not only provide efficient lighting but also enhance the aesthetic appeal of any space. Depending on the desired atmosphere, users can opt for brighter or more subdued lighting. Additionally, they come in various shapes and colors!
Client Needs
The client aimed to launch their LED downlight packaging at the lowest possible cost while ensuring visibility in the market. We decided to use yellow to attract attention and convey this decision effectively since most electrical items are typically packaged in blue, green, and white. Furthermore, the color yellow is associated with affordability and discounts!
Design Implementation
The packaging design for the LED downlights was executed without product photography. Our creative agency team employed a two-dimensional representation of the product within the packaging design.
Design Process Overview
Durable Packaging
To ensure the product arrives in excellent condition, the packaging must be robust and protective. We utilized cardboard and lamination for this purpose, although the product was lightweight and could also be executed with a cardboard solution.
Inclusion of Important Information
The packaging should feature clear labels that highlight the essential aspects of the product. This includes providing useful information for electricians and building engineers dealing with the product. The packaging should be informative and aesthetically pleasing.
Eco-Friendly Materials
To minimize waste and reduce the environmental impact of the product, it is advisable to use eco-friendly packaging materials whenever possible.
User Experience
Finally, when designing LED downlight packaging, it’s crucial to consider the user experience. Simple opening methods and clear instructions can significantly enhance customer satisfaction. Designers can create packaging that not only elevates the appearance and feel of the products but also protects and promotes them while taking these factors into account.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.