ROYAL Body Lotion
In this section, we will focus on the design of the label for the Royal Jelly body lotion, showcasing the final outcome. Additionally, we will discuss important considerations when designing labels for personal care products.
Titles
Royal Jelly in Cosmetic Products
Royal jelly is a special food substance produced by bees to nourish their larvae and the queen bee. Due to its beneficial properties for skin and hair, cosmetic and personal care companies incorporate it into items like shampoos, lotions, and creams. The design of the lotion label had to align with the notes and packaging design of the Royal Jelly shampoo from a previous order for the brand; thus, we utilized a cohesive font family and structure in the packaging design.
Key Considerations in Cosmetic Label Design
Product Contents
A crucial aspect of designing labels for cosmetic and personal care products is to clearly indicate the contents after ensuring visual appeal and simplicity. It is essential to communicate the product’s ingredients clearly—preferably using vivid imagery—since the target audience wants to know what the product contains. Do they like the scent? Is it compatible with their skin and hair?Product Contents
Some manufacturers fail to clarify the application of the product on the design. The audience may be confused about whether the product is for skin or hair. Therefore, the usage information should be prominently displayed in key areas of the label design.Material and Texture of Packaging
Finally, we must emphasize this important topic. The target audience or consumers make their choices based on their five senses; thus, packaging design is closely related to touch and visual appeal. In cosmetic and personal care product label design, images should take precedence over text. If the company has a policy against the use of images for any reason, they must pay careful attention to the texture and material of the product during printing and manufacturing processes.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.