Karbone® Logo Design | Iranian Brand

The design of brand identity is one of the most crucial factors for any organization or company. When a brand's visual identity, including its logo or emblem, is designed properly, it can effectively communicate with its audience and influence their decisions.

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There have been numerous instances where a brand’s products and services are exceptional, yet its visual identity fails to reflect that quality and appeal. This important aspect significantly impacts sales and revenue.

The Design of the Karbone® Logo

This project is commissioned by the esteemed Karbone group. Karbone operates in the field of designing and producing ERP (Enterprise Resource Planning) software. ERP refers to a comprehensive software solution that can optimize all business operations of an organization. By utilizing an ERP system, businesses will be able to improve their performance, make better decisions, and save on costs. It’s truly fascinating! ERP software can assist in various areas such as financial management, human resources, supply chain management, customer relationship management, and inventory and warehouse management.

Designing the Brand Logo

Nearly all of us are familiar with observing the life of ants. As remarkable insects, they present a unique display of order and structure, valuing both their survival and that of their community. Ants exhibit collaboration, commitment, and interconnectedness in carrying out their tasks. The first suggestion from Baly Design Agency for creating the combined logo for Karbone® was inspired by the concept of ants, as it aligned well with the brand’s philosophy. To convey our vision, we presented two initial sketches. In the first sketch, we showcased a simple and memorable representation of an ant. In the second sketch, we designed a modern ant with two legs instead of four, embodying a character that could think creatively like humans. It’s worth noting that many iterations were designed for this brand, but we aim to present the main result.

The Meaning of Karbone®

The word “Karbone®” in Persian is composed of two separate components: “کار” (Kar) meaning “work” and “بُن” (Bon) meaning “foundation.”

The Process of Designing Karbone’s Brand Identity

One of the most important factors in creating a memorable logo is simplicity, alongside the creation of a straightforward yet professional emblem and typography. Interestingly, one of the aspects that can harm a logo and brand identity is market taste. By carefully considering the nature, gender, age, environment, thoughts, and several other characteristics of the audience, we can steer clear of market trends in our decision-making process and utilize this data effectively. Our goal in designing the combined logo for Karbone® was to create a memorable and appealing emblem that sets it apart from its competitors, which is a significant advantage for the Karbone® brand.

The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.