Interactive Packaging
Interactive packaging, or "user friendly Packaging," refers to a creative process applied to packaging that encourages the audience not to discard it but to engage with it. For example, gummy bears that come with temporary tattoos on one side serve as an example of this type of packaging, which can also be used for entertainment purposes.
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Interactive Packaging (A Suitable Idea for Small Brands)
3 Important Tips for Designing Interactive Packaging
To create engaging and memorable interactive packaging, keep the following points in mind:
1. Audience Interests and Expectations: Ensure that the interaction aligns with the needs and desires of your customers.
2. Simplicity and Intuitiveness: The design should be easy to use and understand.
3. Focus on Quality: The interaction should be smooth and enjoyable.
Interactive Packaging: More Than Just Visual Appeal
Interactive packaging is not only visually appealing but also serves purposes such as entertainment or reusability. As the name suggests, interactive packaging distinguishes itself on the shelves by offering an “engaging element,” providing consumers with opportunities to interact with or use the product more easily.
While this approach is not yet widely adopted, the trend is growing and capturing the imagination of both designers and consumers. Below, we outline some features and benefits of interactive packaging:
▎Technology in Interactive Packaging
To create professional interactive packaging, you can utilize the technologies mentioned below.
QR Codes
These codes can store information such as URLs, allowing consumers to scan them and access digital content related to the product. For instance, a video demonstrating the correct way to prepare espresso could be linked via a QR code printed on the packaging.
Augmented Reality (AR)
Through AR, consumers can have an engaging and interactive experience with the product, such as seeing how to use it or its special features. For products like a mini washing machine for children, this technology helps convey necessary guidelines to the consumer easily, ensuring proper use and better care of the device.
So, what is Augmented Reality (AR)? It refers to the combination of the real world with the digital world. In simple terms, when you use your phone or tablet to see a digital image or object overlaying something in the real world, you are experiencing AR.
Near Field Communication (NFC)
This technology allows consumers to receive useful information by simply bringing their mobile device close to the packaging. It can include maintenance guides, surveys, and loyalty programs for collecting purchase points.
What is NFC? It is a technology that enables two devices to exchange information easily when they are less than 4 centimeters apart. For example, by adding this feature to a business card, data is stored on a small chip, and as soon as a mobile phone approaches the card, the information is quickly displayed on the phone screen.
Custom Die-Cut Shapes
If you are considering using cardboard and cartons for your product packaging, you can come up with creative and functional ideas! For instance, if you plan to design a box for a planner or calendar, you could incorporate a holder for pens and notes into the box. This not only enhances the box’s appeal but also improves its functionality.
What is a custom die-cut shape? It is a wooden board with specially designed cutting blades that perforate and cut cardboard. Ultimately, this helps transform your packaging into your desired shape and design. Using this technique, you can create unique and attractive packaging for your products!
Benefits of Interactive Packaging
Effective Brand Communication
Interactive packaging allows brands to establish closer connections with their customers. This interaction can include surveys, contests, and even games.
Increased Loyalty
A positive experience from interactive packaging can lead to increased customer loyalty. When consumers feel that a brand pays attention to their needs, the likelihood of repeat purchases rises.
Trust and Retention
The longevity of your brand depends on consumer health and product usability. When you prioritize these aspects, it creates a sense of trust among your audience, which enhances your brand’s retention in customers’ minds.
For example, if you produce peanut butter, instead of using plastic jars, you could opt for glass containers. This not only helps preserve the environment but also allows for the reuse of glass jars—much like how jars used for jam are repurposed at home for storing other foods.
If you are not a professional designer, don’t worry. You can seek help from prominent packaging designers to turn your interactive ideas into reality. Collaborating with local artists can also give your work a unique touch. However, always remember that the customer is right, and we must keep their needs in mind.
Conclusion
Interactive packaging provides a unique opportunity for brands to connect with their consumers and offer an engaging and distinctive experience. With technological advancements and changes in consumer behavior, it is expected that the use of interactive packaging will increase in the future and become a standard in the packaging industry.
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The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.