How to Double Your Sales with Packaging
Packaging design is a crucial factor in product sales that deserves careful attention. Ignoring this aspect could harm brand recognition and marketing efforts. Even if you have a great product, without appropriate packaging, you won’t be able to maximize its potential and increase sales. Research has shown that the right packaging can significantly impact the success or failure of a sale. In this article, Baly Studio will explore strategies for boosting sales through improved product packaging.
Titles
Doubling Sales with Packaging
Customers only have a few moments to choose a product, so your product packaging needs to be designed in a way that quickly grabs their attention and encourages them to make a purchase. This will make your product stand out among others. Marketers and brand managers are always looking for ways to make packaging more appealing.
It’s important to
understand what catches customers’ attention in your product. In this article
from Baly Agency, we will show you methods for doubling sales with packaging
and examine the key factors that influence this process.
Key Factors Influencing Customer Purchases
The following factors affect consumers’ buying decisions. Understanding these aspects is vital when designing your product packaging:
• Selective Customers: Customers typically consider only half of the brands available for purchase.
• New Products: If your product is new, it captures only one-third of customers’ attention.
• Decision-Making Time: Customers spend only 8 to 10 seconds choosing a product.
• Impulse Buyers: Less than a quarter of customers shop without a plan.
• Category Loyalty: About 80% of customers shop within specific categories, such as a new flavor of their favorite tea.
Customer Emotions
Customers experience various emotions while shopping. To succeed in marketing, you need to understand these emotions and align your products accordingly. Here are some examples of the feeling’s customers may have:
• Entertained (9%): Some customers enjoy shopping and see it as a fun activity.
• Sad (9%): Others shop when they need something or are looking for reliable products.
• Frustrated (10%): Some find shopping tedious and prefer to make quick purchases.
• Smart (11%): Some go to the market to gather information and make informed decisions.
• Trendsetters (12%): Some seek the latest products to be among the first buyers.
• Perfectionists (16%): Some look for superior experiences and want the best options available.
•Anxious Customers (17%): Some customers experience anxiety when making purchasing decisions and feel lost among different brands.
•Confirming Customers (20%): Others look for products that have previously been popular and well-reviewed (advertisements they have seen before).
By understanding these emotions, you can present your products in a way that aligns with the desires and needs of your customers. This will help you succeed in today’s competitive market.
Simplifying Competition
Research indicates that even small changes in packaging can remarkably alter how people shop. To succeed, you must have a good understanding of your competitors. Additionally, by paying attention to products that do not sell well, you can learn what not to do and how to improve your packaging.
A few years ago, edible oil producers in Iran paid little attention to the type of bottles used. Designs typically included awkward handles and hard-to-open caps. However, one brand recognized this flaw and gained market share by creating a better design that made usage easier.
Pay close attention to the market and consider the specific needs of customers. For example, young people and those from the 70s to 90s are more interested in new and innovative products. Visual research shows that shoppers pause for about 2-3 seconds and look at 8-10 different places before heading to the checkout.
Considering Costs
Packaging Costs
When it comes to packaging products, costs are a significant factor in determining the type of packaging used for each product. These costs include the size of the packaging, the type of materials used, and the quantity of packages needed. The variety of packaging options allows us to find suitable choices for each product. By discovering appropriate ideas, you can reduce costs. For further reading, we recommend our article titled “5 Tips for Achieving the Best Packaging Ideas.”
Influencing Factors on Costs
In addition, there are other factors that can impact packaging costs. For example, if your product has an unusual shape, is very large or very small, has extra weight, requires special materials for food packaging, needs to maintain a specific temperature, has limited print runs, has specific shipping requirements, or if you want the packaging to be environmentally friendly, all of these can increase costs.
Conclusion
Product packaging can double sales. Attractive packaging grabs customers’ attention and encourages them to buy. It is important for the packaging to be distinctive and effectively showcase the benefits of the product.Customers are influenced by various emotions during their purchasing process, and packaging should align with these emotions. Understanding competitors and customer needs will help you succeed in a competitive market.
Small changes in packaging can have a significant impact on customers’ buying decisions. Therefore, packaging should be designed to differentiate your product from others. It is crucial not to attempt to make your product packaging similar to that of your competitors. The advantages of your product must be clearly displayed for doubling sales.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.