Collagen Cream Packaging (Multi-Lift)

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Collagen Cream Packaging (Multi-Lift)

Consumer Behavior Analysis

The Multi-Lift Collagen Cream is an innovative and luxurious product, uniquely formulated with collagen and hyaluronic acid specifically designed to target wrinkles and fine lines. This cream penetrates deep into the skin’s layers, significantly enhancing its elasticity and radiance, granting users a youthful, glowing appearance.

Design Strategy

In light of this challenge, the design strategy for the Collagen Cream is built on simplicity, elegance, and a sense of trust. By focusing on simplicity and eliminating unnecessary elements, consumers can feel confident in choosing a new product without fear.

Simple Packaging

The Collagen Cream packaging avoids any complexity and exaggeration, embodying a straightforward and minimalist aesthetic that conveys warmth and honesty. In a world saturated with flashy advertisements, this simplicity serves as a strength, instilling trust in customers.

Smart Material Selection

The use of high-quality materials imparts a sense of value and authenticity to the product. The meticulous attention to material choice reflects the brand’s commitment to detail and respect for consumer preferences.

Utilizing frosted glass instead of common plastic containers lends a luxurious and modern feel to the packaging while helping to preserve the cream’s quality and integrity. The direct silk-screen printing on the glass not only enhances the aesthetic appeal but also improves the readability and clarity of the text, conveying a sense of authenticity and honesty to the audience.

Fluted Holder: To protect the glass from impacts and breakage, a fluted holder has been employed. This holder not only adds strength but also contributes to a sleek and contemporary look for the packaging.

Yellow Color: The yellow hue integrated into the design conveys feelings of freshness, vitality, and energy, reminiscent of the sun and life. It can also symbolize the product’s affordability.

Printing Techniques: Techniques like spot UV printing add an attractive visual effect to the packaging, capturing the audience’s attention.

Conclusion

The packaging design of the collagen cream, focused on simplicity and elegance, creates a bridge between the brand and the consumer. This simplicity, combined with high quality, fosters trust in the audience, encouraging them to try a new product.

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Baly Agency

Baly Agency

The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.

2 Comments. Leave new

  • V.Khodaparast
    July 13, 2024 9:43 am

    آیا استفاده از لیبل برای قوطی کرم بهتر از چاپ سیلک نیست؟ به نظر راحت تر میاد.

    Reply
    • سلام
      تفاوت لیبل و چاپ سیلک را حتماً مطالعه کنید. چاپ سیلک محدودیت های دارد که لیبل ندارد، مثلاً تصاویر واقعی و بیت مپ با این روش چاپ نمیشود، اما اگر قصد ما نوشتن چند جمله به روش تک رنگ باشد به مراتب از لحاظ کیفیت و قیمت و ماندگاری برای تولید کننده و مصرف کننده بهتر است.

      Reply

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