The Bargcalendar® Desk Calendar & Packaging
The design of the luxury desk calendar (Deck calendar design), themed around nature, has been a successful project adopted by many well-known Iranian brands. In this presentation, we will explore the design process and ideation for the desk calendar and its packaging, along with showcasing examples of the calendar designs.
Titles
Concept for Calendar Packaging Design
The Barg calendar® is one of the leading companies in Iran specializing in the production of annual planners and calendars. The design project for the desk calendar was executed from start to finish, encompassing ideation, illustration, layout design, and more.
Project Summary
The luxury desk calendar design was our second project, and expectations were set to make it more beautiful and creative than last year’s. Each year, the designs produced by this company embody a distinct conceptual depth and unique visual appeal compared to its competitors.
Last year’s design revolved around the concept of the Big Bang and planetary formation (as seen in the image below). This year, we aimed to create a cohesive unity among the images, forming a complete collection similar to the previous year. This unity in terms of light, color, style, angle, and other elements helps form a cohesive series.
Product Design Challenges
There were numerous ideas for the calendar images, but those ideas had to be narrowed down to just 12 images representing each month.
Challenge One
Our initial idea revolved around the zodiac signs. However, after creating one image, we realized that the visuals were unappealing, and the client did not favor them.
Challenge Two
We were asked to propose an idea that would make the calendar’s packaging both functional and valuable. The client’s request for an enticing idea did not pertain to the graphics of the packaging, but rather involved ensuring that once the calendar was removed from the box, consumers could create something useful from the packaging paper instead of discarding it.
Solution to Challenge One
The designer and ideator of the project decided to focus on the concept of nature, showcasing images that reflect the passage of seasons. We achieved a good unity observable in the images. We aimed to utilize fewer colors while incorporating golden accents throughout all photos.This cohesiveness and harmony across the 12-month images help increase product sales, as many of the buyers are production and service companies seeking to replace these images with their own products and services. The easier it is for them to visualize their images in this frame, the more likely they are to make a purchase.
Solution to Challenge Two
To ensure that consumers could benefit from the empty space on the back of the box and packaging, we designed a stand that could be assembled without glue and was easy to put together. This stand can be used for holding mobile phones, pens, and other items.In conclusion, we added an idea aimed at increasing sales for the product. In the new year, all products from this company will contain professional educational podcasts, with all details provided on this page. Click on the blue text to see the outcome.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.