CRX Engine Lubricant
In this section, we are excited to present the packaging design for CRX engine lubricant, a project commissioned by Alvand Sepahan Isfahan Co. The brand associated with this company is CRX, and their product is automotive engine oil specifically designed for passenger vehicles. This project underwent a redesign after the client expressed dissatisfaction with the previous packaging, prompting Baly Agency to take on the task once more.
Titles
Packaging Design Process for CRX Engine Oil
Design Challenges
The initiation of this project proved to be quite challenging. Several initial concepts were submitted to the client, but unfortunately, none of them were accepted.
The client found the previous packaging design to be overly simplistic, which prompted our need to reevaluate our approach. We then began to analyze samples and review other packaging designs for inspiration.
From the Designer’s Perspective (M.Timijani)
I usually start by clearly defining the composition and layout of the design, documenting all these stages and decisions on paper. This way, I can effectively save both my time and the client’s by avoiding unnecessary executions. Once the decisions are finalized, I proceed to the design software to implement the concepts.
Solution
One of the key guidelines that improved our work is adhering to the principle of hierarchy in design. We realized that the product name and other relevant information needed to be distinctly separated from graphic elements.
At that point, our final concept emerged, which we developed to completion with the highest quality standards. In conclusion, the packaging design for CRX engine oil was successfully finalized by Baly Studio.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.
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واقعا ایده جالبی بود برای لیبل روغن موتور، من خیلی کم دیدم که پروژه های بسته بندی صنعتی این چنینی حاوی بار مفهومی باشه.
سلام و درود، تشکر از نگاه زیبا شما
در خارج از ایران، بسته بندی های صنعتی بسیاری است که به قول شما دارای “بار مفهومی” یا همان کانسپت باشد!
این بسته بندی ها در ایران هم موجود است اما شاید تعداد انگشت شمار باشد.