Automotive Spare Parts
Packaging Design for Automotive Spare Parts
Introduction to Automotive Spare Parts Packaging Design (Master Box)
The 4S Part brand operates in the automotive spare parts sector and required packaging for its products. At the start of this venture, the brand manager decided to develop a master box that could accommodate several different products.
Design Challenge
Since the client aimed to create a single box, the challenge lay in the fact that we couldn’t focus on just one product; we had to design for a broader range of items.Another challenge was that the client expressed a preference for the color scheme of Caterpillar® Inc., specifically the yellow color. However, we only had access to their logo and no additional guidelines or features for the design.
Project Goals
The process of researching for this packaging design commenced swiftly. We examined competitors’ activities, the colors they utilized, the design elements they incorporated, and all relevant visual and technical factors.The outcomes of this research are depicted in the accompanying image.
Completion of the Packaging Design Process
After documenting all findings from our research, we decided to utilize the two primary colors, yellow and black, which offer the highest contrast. It was noted that other brands in the market predominantly employed orange and green, presenting an opportunity for our brand to stand out.
It’s essential to highlight that differentiation in design and the boldness to change conventional thinking often provide a competitive advantage over merely replicating the successful strategies of other brands.
A clear example of this can be observed in the design of pink cream packaging present in the Iranian market, where dairy brands often produce very similar designs.
Conclusion
Lastly, it is vital to emphasize that simplicity and the elimination of unnecessary elements are key fundamentals in effective design.
The Baly Agency can take legal action against individuals or entities found guilty of misusing, stealing, or infringing on their artistic works. To use Baly agency’s works for non-commercial purposes, proper credit must be given and a link to the original artwork or the artist’s official website.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.
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