Arina Brand Identity Design
We are proud to introduce the design of the brand identity for Arina. This logo is created for a startup in the electronics sector, aiming to establish a strong and lasting image in the minds of its audience.
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About Arina Brand
Arina is emerging as a new player in the electronics industry, producing a variety of products, including smart lamps. The name “Arina” is inspired by the sun goddess in ancient cultures and has Aryan (Persian) roots. This name symbolizes light and innovation, aligning perfectly with the brand’s goals.
On this page, you can explore the stages of the brand identity design, the logo creation process, challenges faced, and our experiences. By combining the meanings of the word “Arina” with the needs of the electronics industry, we aimed to create a unique and attractive identity for this brand.
Brand Symbol Design and Its Challenges
In the process of designing the brand symbol for Arina, we faced challenges that helped us achieve a better outcome. The sketches you see in the image above were initially not approved by the client. The reason for this was their desire to complicate the brand symbol design. Therefore, we decided to develop a more complex symbol.
At this stage, the designed symbol gained a bit more complexity, and changes were made to the typography as well. The first sketch of our proposed logo attempted to depict light photons and other industrial elements, clearly representing the sun. This design was visually appealing and aligned with branding principles, but ultimately it was not favored.
Brand Identity Design Process
In the images above, you can see the process of designing the visual identity for the Arina brand. Our design team successfully created a combination of sun and gear elements. In this design, the sun appears in the negative space, while the gear is prominently featured in the symbol. This combination not only brings aesthetic beauty but also effectively conveys the concepts of innovation and technology.
We take pride in this process and hope that this new symbol can best represent the identity of the Arina brand.
Typography Design for the Arina Brand
In the typography design for the Arina brand, we utilized entirely handcrafted methods and did not use any pre-made Persian fonts. This approach allowed us to create a unique and distinctive identity for the brand. You can see the stages of this creative process in the images above. We carefully and passionately designed every detail to achieve the best possible result.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.