The ROYAL® Anti-freckles Cream
In this presentation, we will discuss the "Royal Jelly Anti-Freckles Cream" packaging and share insights regarding the design, production, and packaging of cosmetic and personal care products.
Titles
Popularity of Royal Jelly Anti-Freckles Cream
The Royal Jelly Cream is a functional and unique product grounded in thorough testing and a deep understanding of market needs. It has quickly established its position among consumers, gaining substantial satisfaction and credibility. But what is the secret behind the popularity of this cream, and what makes it stand out? In the following sections, we will explore the packaging of Royal Jelly Anti-Freckles Cream and discuss five key elements in the packaging design of cosmetic and personal care products.
Anti-Freckles Creams in the Iran Market
According to research, approximately 78% of available Anti-Freckles creams use harmful chemicals like hydroquinone and cortisone in their formulations to achieve faster effects. These chemicals not only lack long-lasting results but can also pose serious health risks, especially for individuals with sensitive skin prone to conditions like rosacea.Production Strategy
Aware of this issue, the brand decided to create an organic and safe product that genuinely meets consumer needs. The Royal Jelly Anti-Freckles Cream harnesses the power of royal jelly along with other natural plant oils such as argan oil and aloe vera Jelly. This product helps brighten and revitalize the skin naturally and without any side effects.Objectives of the Design
Create Distinction
Move away from a minimalist and ultra-luxurious look that dominates other cosmetic and
personal care products in the market.
Emphasize Authenticity & Naturalness
Use the image of a honeybee as a symbol of nature and health.
Functional Design
Shape the cream box like a honeybee colony for better arrangement in shipping cartons, creating synergy with the complementary product of royal Jelly.
5 Key Elements in the Packaging Design of Skincare Creams
As you know, professional packaging with an appropriate design has the ability to attract potential customers, thereby increasing sales. This is because packaging is one of the vital aspects of a product’s marketing strategy. Let’s review the important considerations for designing packaging for cosmetic products, particularly beauty creams.
1. Choosing the Right Font and Color
It is essential to pay attention to the typography used, as inappropriate fonts may lead to decreased sales and alienation of the target audience. Sometimes, it may be necessary to deviate from the brand’s primary logo color and transform it into a monochrome logo. Avoid overly bold colors unless there is a specific reason for their use.
2. Providing Accurate Product Information
You should briefly explain the benefits of using the product and the “How to Use” instructions either on the packaging, in a brochure, or on your website.
3. Key Information
Ensure that the most important details about the product, such as the name, logo, benefits, and “How to Use” instructions, are displayed clearly and concisely on the packaging.
4. Design Unity
All elements of the design should harmonize together. If you are using vector shapes, try to limit the use of actual photographic images whenever possible. This should align with the brand’s identity, and the overall theme should maintain coherence with the packaging of other products from the same brand.
5. Product Usability
The packaging of the Anti-Freckles cream should be durable and easy to use. While these aspects are important for food and other products as well, using a box with sharp, triangular angles may lead to issues during shipping and delivery to customers.
By adhering to these five key elements, you can design attractive and effective packaging for beauty creams that captivates your customers and boosts your sales. Remember that packaging is the first point of contact between your product and your customers, making it a fantastic opportunity to establish a lasting and positive relationship.
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Baly Agency
The Baly Agency is a place where creativity and performance are directly connected, driving forward movement. Our areas of expertise include packaging design, brand visual identity design, website design, and the production of promotional animations.