Home
Services
Portfolio
Packaging DesignLogo DesignWebsite DesignAnimationsOther PortfoliosNew Projects
Baly Magazine
Free Downloaddownload
About us
Contact us
Careers

Specify Your Order Details

Fill out this field
Fill out this field
Fill out this field
FA
Animated Ad
Portfolio

Promotional Animation / Baly Design Studio

"Animation is an art of entertainment, but it can also have much deeper effects."

Hayao Miyazaki
A frequently asked question by animation enthusiasts is: “What is the process of creating a 3D animation?” Nowadays, 3D animation has become extremely popular, and some people might think that this process is simple and quick. However, in reality, creating a high-quality CGI (Computer Generated Imagery) 3D animation requires several comprehensive steps. At Baly Creative Agency, we will guide you through the entire process of creating your 3D animation.

Animations

Baly Animation Projects

For more information, click on the portfolio.

For more information, click on the portfolio.

Table of Main Contents

The 3D Animation Production Process at Baly Agency (17 Steps)

The production pipeline for promotional animation at Baly Creative Agency includes the following stages. Of course, this process may vary depending on the needs, strategy, and specifics of an order, but the overall path for creating a promotional animation is outlined as follows.

Idea

To begin the process of creating a 3D animation, several great ideas are proposed, and the best idea is selected based on the message and objectives of the animation. Next, we move on to the screenplay or story development phase.
1

Story

From creating a one-line story to structuring the plot and synopsis, all the way to producing and finalizing the screenplay, we can assist you. Additionally, if you are interested in creating short films or promotional videos, we are here to support you as well.
2

Storyboard

After the screenplay, we enter the storyboard phase. In this stage, the story is visually represented through various sequences, which the director ultimately uses as a roadmap for creating the animation.
3

Design

Design is a crucial part of storytelling or advertising, which includes environment design, character design, and concept art (used in feature films or cinematic animations). The designs specify the visual details and overall style of the work.
4

Animatic

An animatic is a process in which movements and timing of the animation are showcased. This is a rough video version of the environment and character design phase, used for review and presentation, and even for making adjustments.
5

3D Modeling

From this stage onward, we enter the production phase of the animation. In the modeling stage, characters and the environment or setting in which the characters will exist are designed in three dimensions and prepared for texturing, lighting, and simulation.
6

Texturing

Texturing is a process where textures or materials are defined for models, environments, and objects. This allows each element to have its own unique nature and characteristics, which are chosen based on the story being told.
7

Lighting

At this stage, the mood of the image is conveyed through lighting and color. The brightness and darkness, saturation levels of scenes, etc., are determined at this point. For example, the lighting color in a dramatic scene differs from that in an action scene. This stage is also referred to as lighting.
8

Scene Layout

Framing or layout is responsible for presenting the story within a visual frame. In this stage, the arrangement and angles of the camera, scene order, and character positions within the scene are specified and designed to effectively convey the story.
9

Rigging

After preparing the character models, it is necessary to define joint movements to create character animations. This process is known as rigging so that characters can be animated. This stage is closely related to the animation section.
10

3D Visual Effects

Special effects are not exclusive to feature films. To make the story of an animation more engaging, we need to design and display special movements such as deformation and elements like explosions, smoke, fire, etc., which are known as visual effects or VFX.
11

3D Animation

At this stage, characters and objects are in a static or fixed position and are ready to move. Their rigging and internal structure have been completed, and now we need to animate them, or in other words, make them dynamic and simulate their movements.
12

Rendering

After animating the images and movements, they are processed and converted into video format. This stage is known as rendering, where all the movements and scenes created are produced continuously and smoothly.
13

Compositing

From this point onward, we enter the post-production phase. In this stage, all images and components of the animation from start to finish are assembled together. This stage is also referred to as compositing, resulting in a silent animation.
14

Voiceover&Soundtrack

In the sound design and music phase, tasks such as voice dubbing for characters, adding music, and creating sound effects like thunder and footsteps are performed.
15

ColorCorrection&Video Editing

During this stage, color correction is applied to the sequences, along with lighting adjustments for the animation scenes to enhance the overall quality. Then, the editing of the scenes is completed.
16

Final Output

Finally, after editing, the final output is prepared. At this stage, the animation is converted to the final format while adhering to necessary standards and requirements and is extracted from the software. This final output can be utilized in the desired media.
17

The Superiority of Baly Agency in Creating Promotional and 3D Animations

One of the standout features of Baly Creative Agency is that when a client approaches us for animation production, we accompany them from the ideation stage to voice-over and the final output. For us, a client’s project is like an investment, and our goal is to focus on customer satisfaction and enhance product sales or brand visibility in the target market. This characteristic sets us apart from our competitors.
1
2
3
با استفاده از تکنیک‌ها و نرم‌افزارهای جدید و به‌روز، به ارائه خدمات بهتر و متناسب با نیازها و تقاضاهای روز جامعه می‌پردازیم.

Staying Up-to-Date

By utilizing new and updated techniques and software, we strive to offer better services that align with the current needs and demands of society.
تیمی از افراد حرفه‌ای با بیش از دو دهه تجربه در صنعت انیمیشن که ایده‌های خود را در ارائه خدمات به مشتریان به کار خواهیم گرفت.

Professional Quality

We maintain a high level of attention to detail and quality in our work, emphasizing the production of visually appealing content with professional standards.
در هر دو زمینه تولید انیمیشن‌های تبلیغاتی و انیمیشن‌های هنری توانسته‌ایم به اهداف هنری و ایده‌های خلاقانه خود و مشتریان خود پاسخ دهیم.

Professional Experience

In both promotional and artistic animation production, we have successfully met our artistic goals and the creative ideas of our clients.
4
5
6
برخوردار از زیر ساخت‌ها و امکانات حرفه‌ای شامل سخت افزار و نرم‌افزارهای پیشرفته، تجهیزات صوتی و تصویری.

Professional Facilities

We are equipped with professional infrastructure and advanced hardware and software, as well as audio and visual equipment.
بهینه سازی هزینه، ارائه قیمت‌های مناسب و اقتصادی، امکان ساخت انیمیشن با بودجه‌های محدودتر.

Economic Rates

We optimize costs by offering competitive and economical pricing, allowing for animation production within more limited budgets.
دقت بالا در جزئیات و جنبه‌های کاری و اهمیت به تولید محتوای بصری با کیفیت حرفه‌ای.

Professional Quality

We maintain a high level of attention to detail and quality in our work, emphasizing the production of visually appealing content with professional standards.

9 Steps Before Ordering Promotional Animation

Before you begin placing an order for promotional animation, try to have brief answers to these questions ready:

1. What is your investment amount or budget for creating the animation?

2. What is the purpose of creating the promotional animation? Please describe your needs.

3. What is the minimum duration required for the animation?

4. In what context will this animation be used?

5. Do you have a specific style or aesthetic in mind?

6. What is the main subject and idea of the story?

7. How many characters does your story require?

8. What is the desired output quality?

9. Who is your target audience?

Steps to Order 3D Animation (3 Stages)

This form of online business allows you to avoid location constraints and eliminates the need for commuting. Most importantly, you will save time, energy, and costs. Therefore, you can easily share your desired animation based on your needs with the Baly Creative Agency and enjoy the results. The process of ordering promotional and 3D animation online is divided into three stages. 1) Preparation of Information Before Ordering (9 Steps Before Ordering Promotional Animation) 2) Registering on the Website and Completing Your Animation Information 3) Advance Payment and Project Initiation

How is the Process of Creating Cinematic 3D Animation?

The process of creating a 3D animation consists of approximately 25 stages or even more, depending on the scale and complexity of the project. In a simple and short clip, only a few stages may be required. However, in a larger animation lasting one minute or more (cinematic animations), it can include all these stages and more, including multiple reviews, changes, and approvals. Sometimes, there is a need to modify stages based on specific requirements.

3 Main Stages for Producing 3D Animation

The process of creating 3D animation is generally divided into three main stages: Pre-Production, Production, and Post-Production. Each of these stages includes several separate steps. Each stage requires specific talent, equipment, and software. In smaller projects, some stages may be omitted or combined. However, in larger projects with further development, each stage can be considered a separate project.

Pre-Production

Pre-Production refers to the initial stage in the production of an animation. The production team manages ideas and actions necessary for creating the animation during this stage. Here, the team develops the storyline, designs the storyboards, and presents the animation movements in a simple manner. Additionally, characters and scenes are designed in this phase. The goal of this stage is to prepare for the subsequent stages of animation production.

It starts from the idea and continues until the design is completed.

Production

Production is the phase where the actual process of creating and producing 3D animation takes place from start to finish. Various steps are undertaken to create a real and engaging animation in this section. These steps include modeling, texturing, lighting, framing, development and research, rigging, visual effects, animation and simulation, as well as processing and rendering of the produced stages.

It begins with modeling and continues until the final render without sound design.

Post-Production

Post-Production refers to the stage after completing the arrangement of scenes and animation when focus shifts to post-production processes. Activities such as editing, compositing images, adding special effects, creating sound and music, and sound recording are performed in this phase. The aim of this stage is to enhance the quality of work and create a professional and captivating final product. Post-Production typically includes three main steps: editing, sound recording, and compositing. Each step has its unique features aimed at achieving a final polished presentation of a complete and stunning animation.

It starts with compositing and continues until the final output.

Two Key Topics on Producing Promotional Animation

How Does Animation Double Product Sales?

Animation can serve as a powerful tool for engaging target audiences and doubling product sales. Instead of relying on live-action promotional videos that are limited in their presentation, animation can provide solutions for increasing sales. Below are seven important points on how animation can contribute to doubling our product sales.

1. Transforming Complex Content into Simpler Presentations:

With animation, you can turn your content into an engaging experience. These animations can illustrate complex concepts in a simpler and more understandable way, showcasing your products and services effectively. This helps audiences pay better attention to your content with increased enthusiasm. If you aim to display the components of your product, animation can clearly depict them for the audience.

2. Doubling Attention-Grabbing Potential:

Animation has a remarkable ability to capture attention. By utilizing attractive visuals and movements, it can draw audiences in. This makes your presence and product more noticeable to them, increasing the likelihood that they will see and engage with your product.

3. Providing Creative Information for Better Decision-Making:

One of the advantages of using animation is that you can present important information about your product in an engaging and comprehensible manner. In promotional animation, you can discuss the benefits of the product, how to use it, and its advantages. This way, audiences better understand how your product can address their needs.

4. Brand Promotion:

Animation can play a significant role in promoting your brand. You can incorporate characters and brand elements into your animations to enhance brand recognition and strengthen your brand identity.

5. Making It More Memorable:

By creating interesting and creative animations, you can make your brand memorable in the minds of audiences. Animations can be introduced as a new and engaging medium that showcases unique and distinctive points. Using these promotional animations, you can establish your brand as recognized and memorable in the audience’s mind.

6. Increased Visibility Through Video Sharing:

By producing promotional animations, you can enhance your reputation and showcase your content to a larger audience. Animated videos are often shared by users on social media platforms like Instagram, helping you reach new audiences significantly. Through animation, you can attract new audiences to your brand and products.

7. Creating an Emotional Connection with Customers:

With promotional animation, you can establish an emotional connection with your audience. By using storytelling and lively characters, you can convey the values and emotions that your brand represents directly and experientially to the audience.

___________

Comparing Promotional Animation with Live Action Videos

The limitations of creating real videos include the need for a physical space to shoot scenes, high costs, and the requirement for real equipment and actors. However, using animation largely alleviates these constraints. You can design scenes and characters realistically on a computer without needing a physical environment, eliminating the need for lighting and sound equipment.

Animation allows you to depict diverse stories using creativity and imagination, including fantasy, science fiction, adventure, comedy, and drama narratives. Additionally, you can express complex concepts in a simple and understandable manner through animation.

Common Questions from Clients About 3D Animation Production

This section includes some general questions we have prepared for you. We have also included some questions that you might ask to help you study them further.
Pricing for animation production at Baly Agency is determined based on the type of project, production duration, complexity, and the quality desired by the client. Initially, a pricing map is created for all projects, which includes project details and various pricing options. Through consultation with the client and a thorough understanding of their needs and budget, the final price is determined, which both parties will agree upon.

First and foremost, it’s important to ask, “What is the goal?”

At Baly Agency, we can assist you in selecting the appropriate type of animation. Below are several types of animation that may be suitable for your project:

• 3D Animation:

This type of animation utilizes advanced technologies to depict objects and characters with real volume and depth. It is ideal for projects that require a high level of realism and immersive visuals.

• 2D Animation:

In this type of animation, a combination of colors, shapes, and movements is used to create animated images, typically at a lower cost than 3D animation. This type is suitable for projects that prioritize simplicity.

• Stop Motion Animation:

This animation technique involves taking photographs and combining them sequentially to create movement and bring images to life, often done with a camera. It is well-suited for projects that require creative and artistic visuals and aim to convey a sense of time and flow.

The delivery time for an animation depends on various factors, including the duration required for production, project complexity, the number of personnel needed for the production team, project budget, and the nature of the project. Generally, short animations may take anywhere from a few weeks to several months for final delivery. For longer and more complex projects, additional time may be required, potentially extending to one to two years.
Yes, translating animations into different languages can be very beneficial in reaching a wider audience globally. We collaborate with translation and dubbing teams to convert our animations into various languages so they can be showcased to a larger audience from different parts of the world.
Yes, but this is usually done outside of the studio. In the animation production process, sound and music can be very important elements.
This depends on the level of detail and complexity of the script, the style and design of the animation, the available production time, as well as the number and complexity of scenes and characters in the animation. For example, if your animation includes complex scenes, special effects, and detailed sound design and music, the delivery time will generally be longer.
Typically, each medium may require different versions of the video that are suitable for various programs and platforms. For instance, television media may need a high-quality version with larger resolution, while social media platforms might require a lighter format optimized for page loading speeds and playback efficiency.
If you intend for your animation to be screened in cinemas, a high-quality version with appropriate resolution for large cinema screens will be rendered. Conversely, if your animation is intended for television broadcast, it will require a version with suitable quality and resolution for standard televisions or even special standards like UHD (Ultra-High Definition).

Our Goal in Creating Promotional Animation

Our goal in producing promotional animations is to assist businesses in building a unique and recognizable brand identity. As animation specialists, we employ creative methods and approaches, taking user experience and analysis into account to help you deliver the best short animation.

If you have any specific questions or requests, please express them in the comments section at the bottom of this page, and we will be happy to respond to your inquiries.

Portfolio

Other Projects

Website design

Website design. SEO (optimization for Google search engine). Professional support. Providing management panel and information update training.
Portfolio

Brand Identity Design | Logo Design

Visual brand identity design | Logo design | Brand symbol design | Multilingual logo design
Portfolio

Packaging design

Label design | Box design | Product packaging design
Portfolio